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ABOUT
This Project

I decided to create stories for Plus listing hosts by directly getting in touch. One super host I reached out to was particularly shy to stand in front of the camera — but talking with her for a while built trust and helped me understand what the space meant to her. Surprisingly, I found that her space was not just an ordinary Plus listing; it was absolutely qualified for Airbnb luxe. Realizing that Airbnb luxe exists in Los Angeles but not San Francisco, and failing to find advertising regarding luxe in the Bay Area, I saw this information gap as my chance to explore the possibilities of luxe in San Francisco. To prove the value of this concept, I decided to make a video to fill a blank on the Airbnb luxe portal. One thing that really challenged me was how to set the tone for this video. After studying a myriad of luxe listings, I decided to enhance the luxurious qualities of the listings by putting the slow-mo broll on a rigorous song. I put significant effort into copies and color grading, then finally put this video on my replica luxe website, replacing a photo on the original one.

Airbnb Luxe offers pristine, expertly designed homes with luxury amenities, services, and a dedicated trip designer.

The world’s most extraordinary homes

From vineyard estates in the Tuscan countryside to secluded villas in Bali, every Airbnb Luxe home has been carefully vetted to ensure it’s the perfect destination.

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EXPERTLY DESIGNED

Statement-making homes with exceptionally styled interiors.

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LUXURY AMENITIES

Fully equipped to meet your needs, with ample space and privacy.

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300+ POINT INSPECTION

Each property is verified for pristine condition and meticulously maintained.

​More than Airbnb Plus

What is
"More than Airbnb Plus"

For this section, I intended to take photos that have a different look from Airbnb Plus. I broke some rules of PLUS Standard by turning on all lights in the rooms. To testify that my photos have a higher rating, I have put an Instagram voting result below the test shots. The sample size was not big, but I believe luxe photos have a special tone compared to the Plus counterparts.

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Photos from the Airbnb plus listing

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My test shots

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Result

​More photos from this location

My life and Airbnb

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